Redefined Realty was started in August of 2002 with the launching of our popular Lake Country By Owner.com services by President/Broker Paul Liebe. Our objective was to provide a cost effective alternative to traditional real estate companies. We have since expanded our services throughout SE Wisconsin, and continue to expand in NE Wisconsin and South Central Wisconsin. Our goal today remains to assist homeowners in successfully selling their properties on their own, and to help them save significant money in the process by avoiding traditionally structured real estate commissions.

Our most popular and most effective plan is our MLS Listing Plan, which gets your property exposed on the Multiple Listing Service and dozens of other top real estate websites. This is the same marketing tool any full service realtor would use to help sell your property. The difference is that instead of charging you a high commission, we only charge a small fee for the service and you continue to sell your property on your own. Our company was one of the original "pioneers" of this type of real estate service in SE Wisconsin and we have set the "gold standard" that newer start-up companies try and copy.

During our first 6 years of operation, we've logged over $380 million in total real estate sales and have saved our clients over $11.5 million in commissions (compared to a traditional 6% full service listing). Our services work!