Our Beginning

Redefined Realty was founded in August  of 2002 with the launching of our popular Lake Country By Owner.com services. Our objective was to provide a cost effective alternative to traditional real estate companies. The high demand for our services has led us to expand all throughout SE Wisconsin and beyond.

Our Philosophy

The marketing exposure sells the house, not the realtor or the real estate company. In today’s world, that  exposure is the MLS (Multiple Listing Service). Thanks to modern technology, the MLS database of listings can instantly be accessed by all realtors, clients of realtors, and the general consumer via numerous websites. Since the MLS exposure does the majority of the marketing work, the role of the traditional listing agent has been significantly diminished. Today’s listing agent can find a buyer for a property simply by entering the  property into the MLS database. Our services are designed to get you that same marketing exposure for a fraction of what traditional realtors charge.

Our Success

We pride ourselves in the success we’ve had in both selling real estate, and in saving our clients a significant amount of money. We have proven that the marketing that we provide will sell homes as consistently as any traditional realtor. We have also proven to greatly outpace all of our local flat fee competitors who try and provide similar services. From 2002 through 2010 we’ve logged over 530 million dollars in sales volume.

Who wants to be a millionaire? 

Since 2002 we’ve saved our sellers over

16 million dollars in commission!*

*Compared to a traditional 6% listing.